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Whoever said email is dead must have worked for a social media platform. Email marketing, especially for ecommerce brands, is a critical component of a customer loyalty and overall marketing strategy. And, these campaigns have been proven to be more effective than customer outreach or communication in other channels. Just check out the stats: You … Read More
At first, selling on Amazon seems like a great idea. After all, with its massive customer base of 100 million, product discoverability is sure to be worth the time investment, right? Here’s the thing: launching on Amazon without a proper strategy or understanding exactly how you will generate ROI from the platform is a mistake. … Read More
Today, we are excited to announce our partnership with eBay, one of the world’s leading marketplaces with more than 162 million buyers worldwide. This partnership is aimed at building a scalable solution for efficient managing of inventory and orders on the marketplace directly within BigCommerce. By using the latest API feature sets, both platforms can … Read More
Today, BigCommerce is excited to announce the general availability of Facebook Shop for all BigCommerce merchants. The new Shop section is an important enhancement to a business’s Facebook Page, allowing merchants to now merchandise and showcase their products directly on Pages. “Social commerce is helping retailers translate engagement into revenue, which is a great opportunity … Read More
When you sell exclusively online, making sure every customer has an exceptional shopping experience isn’t as simple as hiring a friendly retail staff or greeter to welcome them as they come in the door. You also can’t rely on plush furniture, good lighting, scented candles or fancy hors d’oeuvres to design a shopping experience that … Read More
Blogging has become an absolute marketing must-do to drive traffic, improve your SEO and credibility and, ultimately, increase your sales. In fact, we’ve found that Bigcommerce clients who blog bring in up to double the revenue of those who don’t. Blogging is officially a Major Deal. That’s why I’m very happy to announce that blogging … Read More