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Whoever said email is dead must have worked for a social media platform. Email marketing, especially for ecommerce brands, is a critical component of a customer loyalty and overall marketing strategy. And, these campaigns have been proven to be more effective than customer outreach or communication in other channels. Just check out the stats: You … Read More
At first, selling on Amazon seems like a great idea. After all, with its massive customer base of 100 million, product discoverability is sure to be worth the time investment, right? Here’s the thing: launching on Amazon without a proper strategy or understanding exactly how you will generate ROI from the platform is a mistake. … Read More
Today, BigCommerce is excited to announce the general availability of Facebook Shop for all BigCommerce merchants. The new Shop section is an important enhancement to a business’s Facebook Page, allowing merchants to now merchandise and showcase their products directly on Pages. “Social commerce is helping retailers translate engagement into revenue, which is a great opportunity … Read More